Marketing Specialist - 12398 - REOPENED

School of Graduate Studies & Continuing Education

The School of Graduate Studies and Continuing Education seeks a/n Marketing Specialist. 
The Marketing Specialist provides marketing support for the School of Graduate Studies and Continuing Education, adult and non-traditional student initiatives and non credit offerings. These include designing and implementing marketing strategies in line with the campus' overall brand strategy to recruit new graduate students and to increase applications and matriculation from non-traditional student populations including adults, non-completers and veterans. 

The Marketing Specialist will conduct market research, design and implement digital advertising campaigns in conjunction with University Marketing and Media Relations, and provide analytics to evaluate those efforts. In addition, the Marketing Specialist will be responsible for maintaining and updating Graduate Studies and adult program websites, maintaining and updating social media platforms, and developing new media content for all of these platforms.

The Marketing Specialist will help to create and manage marketing campaigns and will meet with colleagues and staff to manage these projects. In addition, the Marketing Specialist will cooperate with other campus offices to disseminate information about the School of Graduate Studies and Continuing Education. The Marketing Specialist will report to and work under the guidelines of the Instructional Technology and Web Support Specialist. 
Minimum Qualifications:
-3 years work experience in marketing or related field
-A bachelor's degree in marketing or related field.
-Highly organized and detail-oriented.
-Excellent time management skills.
-Ability to work as a key team member.
-Strong interpersonal communication skills.

Desired Qualifications:
-Ability to plan, produce, and execute marketing plans.
-Demonstrates a creative approach to idea generation, strategy development, and execution.
-Experience in digital marketing strategy and tactics.
-Experience managing social media accounts.
-Project management experience. 
-Develop and implement digital media campaigns
-Update and maintain SGSCE digital media
-Coordinate SGSCE media initiatives with other campus units
-Assist Director of Technology and Information in the execution of a comprehensive Marketing plan for the School of Graduate Studies and Continuing Education
-Work with Credit Outreach and non-Credit Outreach program coordinators to design marketing campaigns for their programs.
-Provide analytics regarding marketing campaigns' response rate and return on investment
-Analyze market data to provide insight and make actionable recommendations
-Will be an active participant in following applicable safety rules and regulations including necessary training and drills. 
The School of Graduate Studies and Continuing Education (SGSCE) is responsible for programming in nine areas—Graduate Studies, Credit Outreach, Adult Student Programming and Support, Summer Session, Winterim, Continuing Education Services (or Camps and Conferences), LEARN Center, and Domestic Travel Study—and employs the equivalent of 18.75 full-time university staff and unclassified staff with an operational budget of $7.40 million, that served more than 28,500 constituents in FY 15-16.


Founded in 1868, the University of Wisconsin-Whitewater is a regional comprehensive university with an enrollment of more than 12,000 students.  UW-Whitewater has reached record enrollment four of the last five years and offers 50 majors in four colleges.  UW-Whitewater also offers 15 master's degree programs and recently added a Doctorate of Business Administration. 
UW-Whitewater is a part of the 26-campus University of Wisconsin System.  Located in a community of 14,622 residents near the scenic Kettle Moraine State Forest in southeastern Wisconsin, Whitewater is within convenient driving distance to the metropolitan areas of Milwaukee, Madison and Chicago. 
The University of Wisconsin-Whitewater is an Equal Opportunity and Affirmative Action Employer, and actively seeks and encourages applications from women, people of color, persons with disabilities, and all veterans. Names of applicants may be disclosed unless requested otherwise.  Names of finalists will be released.  UW-Whitewater conducts criminal background checks as a contingency to employment. A criminal background check will be conducted prior to an offer of employment.

For UW-W Campus safety information and crime statistics/annual Security Report, see or call the Dean of Students office at: 262-472-1533 for a paper copy. 
Applications received by APRIL 21, 2017 are ensured full consideration. Applications received after that date may be given consideration at the discretion of the search committee. Application materials will be evaluated and the most qualified applicants will be invited to participate in the next step of the selection process. Incomplete and/or late application materials may not receive consideration.

If you have questions regarding this recruitment, or if you are not able to complete the application online due to a disability or system problem, please contact human Resources at 262-472-1024 or

For questions regarding the position please contact:

Michael Wessely
Financial Specialist Senior
Only complete application packages will be considered.  Unless confidentiality is requested in writing, lists of applicants must be released upon request.  Finalists cannot be guaranteed confidentiality.

A complete application includes online submission of the following documents:
-Letter of application describing qualifications for this job
-Three (3)  Professional References to include name, title, company, phone number and email

Who are you?

The job id is: 12398

A potential applicant who is NOT currently employed by the University of Wisconsin System, click here: UW-Whitewater External Applicants

A current employee of the University of Wisconsin System, click here: UW-Whitewater Internal Applicants

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